Erfan bookstore

In recent years, Iranians have been known as the most angry people and the 4th gloomy nation in the world. Our approach to design Erfan Bookstore was to create a method for reducing this burden of grief in people. In order to fulfill this principal, we have created a game to persuade people to smile. Main strategy is to reward happy people: the more smile, the more reward.
Nature of a bookstore has a static space. We utilized light and color to create a dynamic and living space: two interconnected and effective elements on the atmosphere of space. Moreover, colors influence climatic comfort of people and their psychological and behavioral characteristics.